On design, startups, and building great products

I write about practical design methods, fitting products to users, talking to customers, and reducing complexity
Headshot of Sam's face

Hi—I'm an independent consultant and startup founder. I've been the first employee at a high-growth startup, director of product design, product manager, engineer, and instructor at the University of Michigan. Full bio...

Are you a startup founder looking for a UX partner?
Learn about my UX consulting work
I built a startup and filmed every minute on Youtube. Here’s what I learned.

I built a startup and filmed every minute on Youtube. Here’s what I learned.

It was hard, but working in public helped me keep momentum and ship.
Know your bias before you build

Know your bias before you build

Your job title makes you susceptible to bad product decisions
What to do when you're stuck on a design

What to do when you're stuck on a design

A big list of things to try when you’re out of ideas
“You’re a natural, kid”: How to spot raw design talent

“You’re a natural, kid”: How to spot raw design talent

The four LEAST-teachable traits of great designers
The books I recommend to designers

The books I recommend to designers

What to read when you’re learning (or struggling with) design
Using design to make hard life choices

Using design to make hard life choices

Step one: literally put your priorities in order